Quality. Quantity. Collide. Feeling sick yet? Not our friend, Mr. Davis, because he has some IP behind his speech. Job Function Email List Andrew uses something called a "doughnut", a term he uses from his television-producing days. Donuts, as Andrew once explained to Job Function Email List me, are lost content surrounded by repeatable or predictable content. Drawn as a circle, it resembles a donut - a place you must fill to fill the circle.
If you're giving a speech, you probably know the main issue you're talking about, but you may have holes for illustrative stories that you need to Job Function Email List adapt depending on your audience. After all, the Job Function Email List same story that resonated with a bunch of content marketers may fail when presented to HR managers. Your story represents a donut. Throughout Andrew's 45-minute keynote address, he has several of these donut holes.
Which he identifies for a particular lecture. He or she can arrange stories or interview subjects in a variety of industries. Job Function Email List These stories, too, have a series of "beats" (another TV term - the moments that make up a good story, or the style of story you want to Job Function Email List tell). A "knock" might be something like, "Introduce me to the person by name and profession," or, "Show or tell me where they work and live."